Keeping the Conversation Going: Project Ule Takes Vaccine Confidence to the Airwaves
When we asked young Nigerian parents where they get information about childhood vaccines, 33% pointed to social media. But here's the challenge: many weren't sure if what they were seeing was accurate, and even fewer felt comfortable asking questions without fear of judgment.
This gap between information and confidence is exactly what Project Ule set out to bridge.
Since its launch in August 2024, Project Ule, an initiative by Corona Management Systems (CMS) in collaboration with the Sabin Vaccine Institute, has been transforming how young, emerging Nigerian parents think and talk about childhood immunisation. What began as a bold experiment in digital listening and behavioural insights has grown into a vibrant movement, one that is making vaccine conversations more open, youthful, and engaging.
From Insights to Action
Through social listening and community engagement, Project Ule has gathered valuable insights into how young parents, particularly those aged 20 to 34, perceive vaccines. These insights have helped shape creative communication strategies that address misinformation, build trust, and make immunisation messages more relatable to today's digital generation.
Following the co-creation workshop with the National Primary Health Care Development Agency (NPHCDA), state immunisation officers, and new-generation parents, Project Ule began implementing key recommendations from young parents and health experts. The goal? Creating safe spaces where caregivers can ask questions, share experiences, and receive accurate information without judgment.
During these engagements, one insight stood out clearly: Young parents want health information that is engaging, relatable, and woven into everyday conversations, not lectures or clinical pamphlets.
Introducing the Project Ule Podcast
To build on this momentum, the team launched the Project Ule Podcast: "Parenting, Vaccines & Vibes" , a lively, youth-driven platform that brings health conversations closer to everyday life.
What makes it different?
- Hosted by relatable young Nigerians who get the struggles and wins of modern parenting
- Real talk mixed with expert advice—no judgment, just honest conversations
- A blend of humour, culture, and learning that makes health topics feel less intimidating
- Features real parents sharing their experiences navigating vaccines, wellness, and raising healthy kids
Each episode dives into the real challenges young parents face, mixing expert advice with the honest voices of mothers, fathers, and caregivers navigating the highs and lows of parenting.
Episodes So Far
Episode 1 - The Unveiling: Dear Parents, Meet Project Ule
A warm welcome into the world of Parenting, Vaccines & Vibes. Meet your hosts, learn about the Ule project, and discover what's coming your way.
Episode 2 - Fun Facts About Raising Healthy Kids: Finding Balance as a Parent
Can you chase your dreams, excel at parenting, AND make time for yourself? Spoiler: Yes, you can, and vaccines are part of making it all work. Learn how to balance it all without burning out.
Episode 3 - Wellness, Nutrition, and Fitness for Baby and Mama
Because a healthy mama means a healthy baby. From bump to baby's first vaccines, hear practical tips and inspiring real-life stories from parents who've been there.
Episode 4 - Navigating Pregnancy and Childbirth
Step into pregnancy and childbirth with confidence. Real parents share their experiences alongside trusted health information about what to expect and how vaccines protect both you and your baby.
Your Voice Matters
After watching or listening, we want to hear from you! Does the podcast reflect the realities, challenges, and needs of young parents like you?
👉 Fill out our short survey and get 1GB of data as a thank you for your time: Fill the survery here
Your feedback helps us create content that truly serves the parenting community.
Join the Movement
Project Ule is redefining how young Nigerians talk about vaccines and parenting. We're creating safe spaces where curiosity meets clarity, and health information feels both relatable and real.
The numbers tell the story: In just three months, we've reached over 650,000+ young parents across digital platforms, sparked hundreds of conversations, and seen a growing shift from hesitation to confidence.
Each conversation, comment, and shared story is helping to change perceptions, from hesitation to confidence, from awareness to action. The growing engagement among young parents is proof that when health information meets creativity, trust grows and communities thrive.
This is more than a podcast. It's a conversation. And you're invited.
Follow Project Ule on social media @projectule for more updates, tips, and real talk about parenting in modern Nigeria.
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